Warehouse to workplace: Gensler creates a headquarters fit for the future
Softening an industrial warehouse with a vibrant, textured palette, Gensler delivers a contemporary, multi-layered workspace for London PR agency Edelman.
This article first appeared in Mix Interiors #231
Words: Dominic Lutyens
Photography: Vigo Jansons
Global PR agency Edelman has changed the way it operates recently, and this has impacted on its working practices – necessitating a rethink of exactly what type of office it needs. Edelman’s new London HQ at Francis House – a handsome, redbrick, 19th-century building on Francis Street in Victoria – reflects this change of approach. Its staff had previously worked in a 1970s office above (now defunct) department store House of Fraser (formerly the UK flagship store of Army & Navy Stores) on nearby Victoria Street – a fairly easy office move then.
Work on the building’s shell and core was undertaken by architecture firm Squire & Partners, while architectural practice Gensler was responsible for its fit-out. Originally founded in the US, Edelman has over 60 offices across the globe; its clients including Unilever, Microsoft and Samsung.
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