Leading the way: Building community at The Glassworks, London
Marking the latest phase of the Greenford Quay development, at built-to-rent scheme The Glassworks London, community building and design innovation walk hand-in-hand.
This article first appeared in Mix Interiors #234
Words: Helen Parton
“It’s about building a community,” says Lauren Gilling, design director UK at Greystar Europe as we begin our tour of The Glassworks. This build-to-rent scheme represents Phase 3 of the investment property managers’ scheme in Greenford Quay, west London. “We like quite strong narratives, so we always start with our interior designers looking at personas: who are these people? We want to know their names, whether they have dogs or children; what’s it going to be like for our residents? And then we design around what they’re going to need.”
Glassworks is part of the transformation of a 27-acre disused brownfield site, previously occupied by GlaxoSmithKline and Lyons Bakeries, which will ultimately include over 2100 new homes in seven main buildings, set around the Grand Union Canal. The Glassworks for its part has 354 homes, as well as community and amenity spaces.
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