Jacu Strauss designs four new suites at the Pulitzer Amsterdam

Responsible for the anticipated redesign and launch of One Hundred Shoreditch, hospitality design and management company Lore Group has unveiled four new suites at the award-winning hotel Pulitzer Amsterdam. Helmed by creative director Jacu Strauss – a former senior designer at Tom Dixon’s Research Studio – the suites have been completed over the course of spring 2024, each boasting its own unique aesthetic and signature design language. From a romantic two-room suite inspired by the Dutch city’s famous tulip season to a vintage, eclectic stay evoking the Golden Age of Amsterdam, the luxury suites are a proud addition to the five-star hotel – itself occupying 25 golden age canal houses dating as far back as the 17th century.

The Flower Collector’s Suite

Unveiled just in time for tulip season in March 2024, the Flower Collector’s Suite was envisioned as ‘a love letter’ to the Netherlands’ longstanding history of flowers – apt, with Amsterdam’s famous flower market just a 20-minute stroll away. The concept strove to emulate a tulip trader’s home from the 19th century: a vision brought to life through a combination of traditional Dutch design and horticultural artwork throughout the impressive hallway entrance, expansive living area, double bedroom and walk-through bathroom (complete with toiletries from New York fragrance brand D.S. & DURGA.

Floor-to-ceiling windows in the living area allow plenty of natural light to filter in alongside stunning canal-side views, with the design language led by an ode to floristry. A vibrant, textured pink rug evokes fallen petals, while metalwork within the minibar draws from greenhouses at the Dutch Botanical Gardens and the walls are adorned with 60 unique hand-pressed floral titles, commissioned by a French artisan. Contrasting this bright, airy living space, the bedroom is painted a deep green for a cosy, more intimate atmosphere, with a residential feel aided by copious gold-framed paintings entirely covering one wall. Also set to launch within the suites in June is a bespoke, floral tableware collection by European designer and fashion dynast Zoë de Givenchy, created in collaboration with Pulitzer.

The Porcelain Collector’s Suite

Another instalment of the Pulitzer’s selection of Collector’s Suites (inspired by the flamboyant Dutch aristocrats who once called the canal houses home), the Porcelain Collector’s Suite is a tribute to the skilled craftmanship of historic ceramicists. Alongside a palette of sunny pastels sits an eclectic display of locally sourced porcelain, showcasing both antique Delftware and modern interpretations of traditional porcelain, including delicate tableware, artistic fine vases and unique pottery pieces such as mounted horse riders and the ceramic Staffordshire dogs popular in the 19th century.

Complementing the ceramic pieces that give the suite its name, the generous 37 sqm suite also features handpicked vintage furnishings to cultivate a charming, domestic feel. Guests can luxuriate in the Super King bed or the marble-clad bathroom (complete with a rainfall shower), before exploring the storied streets of the Dutch capital waiting outside.

The Merchant Suite

A spacious three-bedroom concept, the Merchant Suite is the Pulitzer’s grandest offering complete with three individual bathrooms. Strauss’ design evokes the Golden Age of Amsterdam, sitting behind the facade of one of the city’s famous 17th-century canal houses, and offers guests an array of premium amenities from the private concierge and personal airport transfer to a packing and unpacking service. Each of the generous rooms are furnished with an eclectic selection of antiques and a calm, neutral palette, alternating varying shades of cream and muted blue.

Natural light from the generous windows overlooking the Keizersgracht canal is reflected by a trio of large mirrors in the dining room, helping to illuminate a dramatic, monochromatic dining set painted in a matte charcoal black. Traditional, ornate furnishings including woven tapestries and gold-framed paintings occupy the suite walls, while unique pieces such as an antique tiger-shaped bench bring a touch of colour and whimsy to the bedrooms.

The Beauty House

Occupying a quaint canal house in the Nine Streets area, the Beauty House was established as a high-end beauty and wellness destination specialising in luxury individual treatments, both for Pulitzer hotel guests and local residents. Working with the 400-year old building’s limited width, Strauss and the Lore Group design team excavated the ground in order to create an entirely new lower level, to be used as the Beauty House’s dedicated treatment room.

Fusing warm, rich colours and neutral materials throughout, the pioneering hospitality destination spans across three open-plan mezzanine floors, each dedicated to cosmetic offerings ranging from hair styling, manicures and pedicures to spa-grade treatments such as facials and massages. Retro salon chairs surround a central column of mirrors on the hairdressing floor, while through a doorway of crisp white tiles, the treatment room is decked in a bold, monochromatic red – reportedly a nod to vintage Hollywood lipstick.