Hospitality and retail meet at Vipp’s one-room-only ‘hotel’
The Copenhagen concept sees the furniture brand create an immersive guest experience.
Words: Kristofer Thomas
Comprising just one guestroom, Danish furniture brand Vipp’s latest retail/hospitality hybrid sees a lone corner of a former Islands Brygge pencil factory populated with a curated selection of furnishings for an immersive hotel-meets-catalogue concept.
Designed by Julie Moelsgaard, the 90m2 space channels Scandinavian minimalism across a double bedroom, bathroom, open plan kitchen and dining room, whilst tranquil wall art and a plaster sculpture by Cecilie Vår Norsahl add moments of intrigue. Meanwhile, floor-to-ceiling curtains by Kvadrat cover the factory vitrines and complement the palette of natural grey and white.
Where guests might find themselves the lone occupants of this ‘hotel’, that’s not to say they’ll be without company, as a newly launched supper club across the courtyard will host a rotating cast of acclaimed chefs to provide an alternative to the in-house cooking facilities.
“Vipp Pencil Case is not your average hotel room,” says Moelsgard. “More like a studio or atelier it elicits an artistic ambience and holds a rare quietude in the midst of the Danish capital.”
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