Design in motion: finetuning M Moser’s living lab
Based in Paris, M Moser’s living lab is both a workplace and a testbed for ideas. Now a year old, we explore the pioneering model and see what it has to teach us.
This article first appeared in Mix Interiors #232
Words: Harry McKinley
When M Moser unveiled its Paris living lab last year, it was a bold, even radical new model for the practice: not only serving as the French HQ, but intended as a testing ground for ideas and a platform for experimentation. Designed to foster ‘creativity and collaboration’, it would shift and adapt depending on the needs of its users, while providing a showcase of cutting-edge workplace thinking for clients and potential clients alike.
Situated in a grand, multi-tenant, multi-generational building in the 9th arrondissement, the living lab had first to prove it could resolve the workspace conundrum of our age: how to coax into the office those for whom home working was the comfortable norm. Even as M Moser’s first Paris base, the offer had to be appetising enough to offset rush hour commutes; to show clients they know what it takes, they had to demonstrate they could do it themselves.
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