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The test of time: In conversation with David Collins Studio

David Collins Studio’s CEO Iain Watson and chief creative officer Simon Rawlings discuss creating icons, designing to last and why time is the greatest luxury.

07/05/2024 9 min read
David Collins Studio portrait by Philipp Ammon
This article first appeared in Mix Interiors #231

Words: Harry McKinley


It’s a bright mid-week morning and the lounge at Nobu Hotel London Portland Square is abuzz – a mix of casually dressed, coffee-supping residents; briefcase-toting, suited workers easing into informal start-of-day meetings; and the odd neighbourhood local, pouring over the broadsheets with a pot of tea and pain au chocolat.

Generally the hotel lounge is, in that sense, a very particular beast: a place to convene, a place to unwind and a place to burn time; a post checkout hangout or a spot for a pre-supper snifter. At Nobu that means plenty of plush low seating in moss green, aubergine and oatmeal; a snazzy central bar clad in Deco shapes; and adjustable ambient lighting. It’s a different attitude from the adjacent lobby – double height and rendered mostly in elegant taupe. As with the restaurant and terrace, these common spaces were both designed by David Collins Studio, a practice synonymous with statement-making timelessness.

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