Meet the Mixology22 Judges: Eric Jafari, edyn
Having co-founded pioneering aparthotel brand, Locke, Jafari is now the Chief Development Officer and Creative Director of edyn – an expanded family of stay brands.
As part of our ongoing Meet the Judges series, we introduce the industry leaders and sector experts deciding this year’s Mixology Awards winners.
Eric Jafari leads edyn’s pan-European real estate development platform and the broad creative direction of its brands. He was one of the original co-founders of Locke and today his multi-disciplinary team comprises acquisitions, asset management, construction, design, investment finance and planning. Jafari previously served as the Managing Director of Union Hanover Securities, where he founded Urban Villa and oversaw a £500m hotel development platform. Born in Los Angeles, raised in Paris, but living in London, Jafari’s nomadic nature and insatiable curiosity explain his passions – which range from travel and food, to wine, wellness, learning and, of course, his family.
This year we asked each of our judges what exceptional design means to them:
“To me, great design is defined by those who experience it. Design should reference its locale, whilst innovating and evolving to anticipate the needs of those using the space,” Jafari told us.
Entries for Mixology22 are now open – submit your best projects and products by Friday 4 March.
