Interactive installation erected at Clerkenwell Design Week for Hakwood and CDW birthdays
To celebrate Hakwood and CDW’s respective birthdays, an interactive installation was erected during this year’s Clerkenwell Design Week, highlighting the achievements and key people leading up to this anniversary year.
The interactive The Beauty of 40 Decade Candle installation, designed by Shape London, consisted of four facades, each boasting 40 moveable pieces, topped by an illuminated ‘flame’. Inspired by birthday party games, the Candle encouraged visitors to engage, play and enjoy.
Acting as a beacon across the week’s festivities, the structure was illuminated both day and night, using materials to reflect daylight and LED lights during the night. Perspex mirrors could be rotated to transform the entire Candle into a reflective column, simultaneously dazzling St John’s Gate with light whilst also camouflaging itself into the surroundings.
Visitors to Clerkenwell were encouraged to interact with the Candle by swivelling its tiles, changing the dynamic and aesthetic of the structure. An element of fun was incorporated with a game of pairs built into the installation, with a different material on each tile face to create an ever-changing aesthetic. The use of timber on one face, with Hakwood staff members overlaid, created the game of pairs, whilst the mirrored side allowing the user to become part of the installation.
