Gensler design Storey Club: latest addition to British Land’s workspace brand Storey

With everything from additional meeting rooms, private dining spaces and impressive event and workshops spaces, Storey Club provides a distraction-free shared workspace that enables Storey customers and others based at Paddington Central to work, network, dine, play, learn and create under one roof.

Gensler has been working closely with the leading UK property developer to design the new space, providing strategic consultation, project management and interior design and architecture services, helping define how the spaces need to function to serve an ever-evolving workspace market.

Nestled in the urban oasis that is Paddington Central, Storey Club has been designed to make the most of natural light. Huge windows connect the inside to the outside and the many biophilic touches, from the conservatory with its hanging garden to the feature wall in the urban retreat, create a space that is both relaxing and inspiring.

Members can spread their time across Storey Club’s multiple areas, which include an all-day café and a swanky music room, numerous flexible meeting rooms with the latest technology, a beautifully designed kitchen area, perfect for hosting events and socialising, and finally an urban retreat that oozes relaxed sophistication, providing an ideal spot for drinks with clients and colleagues.

Storey provides flexible and customisable office space for scale-up businesses employing between 20-70 people, providing them with the flexibility to brand and adjust their own space, whilst not having to commit to a long-term lease. It is also marketed to large corporate users who are looking for flexible space or to house a distinct project team with its own identity.

Philippe Pare, Design Director at Gensler, says: ‘Storey Club is a sophisticated and relaxing atmosphere in which to conduct business and entertain colleagues and clients alike. We’re very proud of the work delivered by the workplace, consulting and branding teams here at Gensler, and we look forward to continuing our collaboration with Storey on future projects.’

Stewart Whiting, Head of Product at Storey, said: ‘We are really excited to be launching Storey Club at our Paddington Central campus. This new concept is the natural evolution of Storey and a new way of providing both our Storey and campus customers with extra space from which to work, meet or dine, on a completely flexible basis. We look forward to rolling the concept out to British Land’s other campuses over the next 12-24 months.’