Save

Invigorate by Koncept ID

Whether a requirement for the gym goer, the cyclist, the bathroom has become an essential differentiator in work, at home or in hotels.

08/05/2019 1 min read

Clients want to engage with all the spaces, whether they are working, relaxing or entertaining – the freer and easier it is for the user, the better

For the first ever bathroom-focused experience at Mix Design Collective, Koncept ID created a VR experience around the theme of INVIGORATE, showcasing the future of design presentation. Visitors were immersed in three virtual reality concepts, challenging the idea of traditional tactile showrooms.

2019 was a very busy year for the practice, with several large projects including the Majestic in Harrogate, the Novotel Hotel and Radisson Red in Liverpool, Malmaison Manchester and the Ruby Hotel in Clerkenwell all in full swing.

What was your inspiration for this project?
‘The ability to use VR meant we could take the invigorate concept anywhere in the world, and we had so many great concepts. After a group brainstorm session, we decided to run with three options. We are full supportive of the Northern design scene, and an opportunity to be involved with an incredible emerging technology was interesting to us as a team.

‘In hospitality at the moment we are seeing a lot of adaptable spaces – be it the bedroom or public spaces. Clients want to engage with all the spaces, whether they are working, relaxing or entertaining – the freer and easier it is for the user, the better!’