Text provided by Studio Agne
Since the Industrial Revolution, ignorance and negligence have generated environmental pollution on a mass scale. Production facilities worldwide are calculating residues by tonnes and are facing difficulties with their disposal. Ignorance is Bliss ceramic tiles offer a sustainable alternative by utilising pigments and minerals sourced from industrial waste and byproducts. Usually, these metals and minerals would be mined and undergo excessive processing.
The tiles source waste from various industries such as drinking water supply, soil remediation, biofuel production, and stone manufacturing, collectively generating thousands of tonnes of residue annually. Remarkably, up to 60% of the glaze consists of this reclaimed waste. The curated palette of over 20 colours is the outcome of years of extensive research and experimentation. Reusing waste decreases the need of natural resources, reduces environmental pollution, and allows materials to be used to their fullest extent.
