Morgan Lovell – GPE New Look, London

Text provided by Morgan Lovell

Setting the tone for fashion retail, New Look GPE’s new Whitechapel office space features subtle pastel tones that contrast with vibrant neon brand elements to create a modern, industrial hub. The 24,000 sq ft office stretches across two floors and embraces industrial aesthetics, with Morgan Lovell preserving much of the Hickman building’s original elements, such as exposed ceilings and columns. Workstations are designed for flexibility, promoting hot desking, collaboration and productivity, while the inclusion of informal meeting spaces further encourages interaction and teamwork.

Acoustics also play a pivotal role in ensuring a productive office environment, with soft textures, biophilia, wall coverings and textured furnishings are thoughtfully incorporated to mitigate echoes and create a comfortable workspace. Bespoke feature lights hanging over meeting room tables double as acoustic solutions. Planters are strategically placed throughout the office, further enhancing acoustics and introducing a natural element to the office environment.