Project Team
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Interface, Interstuhl, Humanscale, Senator, Naughtone, Frovi, Modus, Vitra, Spacestor, Allermuir, Muuto, Framery, Bisley, Flokk, Connection, Buzzispace, Bene, Wilkhahn, IOC, Sancal, Criteo, Tetris, K2 Space, K2 Space
Text provided by K2 Space
The transformation of the AdTech giant Criteo’s Paris HQ was a highlight of their Global Transformation Project, designed by K2 Space. Criteo’s commitment to hybrid working, post-pandemic, required an innovative approach to the functionality of the workplace whilst also recognising the value of the aesthetic. 32 Rue Blanche, a landmark building in the historic 9th arrondissement, has been the home of Criteo since its inception and holds a special place in the heart of the company. In responding to Criteo’s downsizing of space, close collaboration with the workforce was required to design a supportive workplace for the new ways of working and to ensure it remained distinctly Parisian, yet unmistakably Criteo.
The workforce demanded close attention to the sustainability of the design; a challenge K2 Space was happy to accept. The project was characterised by bright, functional spaces, utilising innovative design, bold furniture choices and sustainable methodologies and materials. Innovative use of functional artwork, such as the acoustic trees, helped divide the space and contributed to the quality of sound whilst injecting a little fun and softness into the overall design. The artwork also formed part of the localisation of the space, with cultural references and recognisable street-art.
