K2 – Criteo Global Transformation Project, Paris

Text provided by design practice.

The transformation of the AdTech giant Criteo’s Paris HQ was a highlight of their Global Transformation Project, designed by K2 Space. Criteo’s commitment to hybrid working post-pandemic required an innovative approach to the functionality of the workplace whilst also recognising the value of the aesthetic. 32 Rue Blanche, a landmark building in the historic 9th arrondissement, has been the home of Criteo since its inception. In responding to Criteo’s downsizing, close collaboration with the workforce was required to design a supportive workplace for new ways of working and to ensure it remained distinctly Parisian, yet unmistakably Criteo. The workplace project is characterised by bright, functional spaces, utilising innovative design, bold furniture choices and sustainable methodologies and materials, which coincided with workforce requisites that the new space should be ecological as well as spatially economical.