Lathams launches digital portfolio of decorative materials
Leading materials distributors James Latham showcases its expansive collection of decorative surfaces as part of the 2022 Décors Campaign.
Paid feature by Lathams
Encouraged by the sheer amount of material choice in the commercial interiors market, new campaign aims to make the process of product selection as seamless, engaging and interesting as possible.
With a range of over 1,400 laminates, melamines, solid surfaces, edgings, veneers and finishes, the campaign features industry-leading brands including EGGER, HIMACS, Kronospan and Abet Laminati, as well as boutique brands such as Transformad, Xylocleaf, Dekodor and Decospan.
Encompassing industrial metallics, rusts, concretes, marble and natural timber to sensual leathers, linens and lacquerware, the portfolio also features attributes such as anti-bacterial, anti-microbial, flame retardance, impact resistance, and thermo-healing properties.
Also available are some of the most innovative and sustainable architectural materials on the market – incuding Honext, a high-performance interior panel manufactured from waste-paper pulp, and Garnica Ultralight, a Poplar plywood sandwich panel that weighs just 4.5kg / m2 for an 18mm sheet.
As part of its commitment to make the product selection journey as intuitive, interactive and user-friendly as possible, the independent distributor recently launched the James Latham Digital Showroom.
The showroom features a selection tool enabling designers to see the entire décors range, rendered in high-resolution 3D, order samples straight to their door, and book a video consultancy with showroom staff to discuss chosen materials.
To find out more visit www.lathamdigitalshowroom.co.uk
